Welcome

Personalization that feels 1:1, delivered at scale.

Welcome to Moonbrush. This documentation is your guide to integrating data, activating audience intelligence, and launching safe, high‑impact messaging—without exposing sensitive attributes or secrets.

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Who This Is For

• Product & Growth — launch playbooks, test ideas, read impact.

• Marketing & CX — craft copy, choose channels, respect fatigue & consent.

• Data & ML — ship events, manage features, monitor drift, and lift.

• Engineering — integrate SDKs/APIs, operate reliably.

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What Moonbrush Does (at a glance)

Sources  →  Ingest  →  Identity & Consent  →  Feature Store  →  Models  →  Decision API  →  Channels
(web, app,   (pixels, SDKs,             (durable+           (psychographics,     (ranked actions     (email, push,
commerce, ads) server)                    ephemeral)          personas, uplift)     & explanations)     in‑app, site)

• Psychographics & Personas: infer motivations, decision styles, and persona probabilities from behavior.

• Intent Feed: capture live actions and context; emit enriched, real‑time features.

• Consumer Graph: governed person record; safe views expose only approved fields for activation.

• Audience Playbooks: turn signals into exactly‑what‑to‑say/where/when—with caps and guardrails.

Sensitive or protected attributes are quarantined and never used for activation without explicit communication, data usage agreement, and applicable SLA with end-user.

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Onboarding Checklist

• Establish data & privacy owner(s) and consent scopes.

• Send a minimal set of events (page view, search, add‑to‑cart, conversion).

• Data dumb and analysis for target audience understanding, micro-segmentation, and specific activation notes/quirks (relative to vertical, company, brand, etc)

• Custom psychographic model development

• Persona and playbook definition, guidelines, and activation

• Create holdouts and baseline metrics.

• Ship your first audience via Moonbrush platform, direct integration to preferred MarTech, or via API (coming soon)

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Safety & Governance

• Consent: purpose‑limited processing (analytics/personalization); revocation respected.

• Sensitive fields: quarantined; excluded from APIs, templates, and routing.

• Guardrails: frequency caps, fatigue, sensitive‑category blocklists, quiet hours.

• Explainability: decision reason codes per request.

• Research-Driven: in-depth research papers available upon request, justifying all standard models, personas, and playbooks available within the Moonbrush platform.

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Document Map

Foundations

• Architecture Overview

• Data Governance & Consent

• Identity & Stitching

Data Plane

• Intent Feed — capture → enrich → segment

• Consumer Graph — person record & safe views

Modeling

• Psychographic Modeling — features, estimators, feedback loops

• Standard Persona Models — taxonomy, assignment, calibration

Activation

• Audience Playbooks — objectives, triggers, templates, measurement

• Decision API — ranking & reason codes

Build & Operate

• SDKs & Events Reference

• Observability & Testing

• Change Management & Versioning

• SLAs & Reliability

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Conventions Used in This Doc

• Code in monospace blocks; replace <token> and IDs with your own.

• YAML/JSON examples are illustrative and may omit optional fields. For security purposes, YAML/JSON examples may point to specific models, personas, playbooks, or columns that do not exist within the Moonbrush platform.

• Times are EST on the intent feed and in UTC in all other instances, unless otherwise stated.

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Support & Feedback

• Use your workspace support channel or contact your account team in the console.

• Found an issue in the docs? Open a request with the page title and a brief description.

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Changelog (Docs)

• *COMING SOON!*

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© Moonbrush. All examples avoid sensitive categories and are for demonstration only.

Jump right in

Consumer Graph

Core operational and reference database for persona analysis, micro-segmentation, and activation playbooks

Standard Psychographic Models

Psychographic enrichments offered to all Moonbrush users (custom models always available)

Intent Feed

Capture audiences as they're looking for your product collected from internet, social, purchase activity and more!