Standard Psychographic Models
Standard Psychographic Models
email_engagement_score
Measures the likelihood that an individual will open, read, and interact with email-based outreach and campaigns.
High score (close to 1) = highly responsive to email campaigns, likely to open, click, and convert from email. Low score (close to 0) = unlikely to open or interact with email content, suggesting other channels may be more effective.
sms_engagement_score
Measures the likelihood that an individual will open, read, and respond to SMS-based outreach or campaigns.
High score (close to 1) = highly responsive to SMS campaigns, likely to open promptly and take action. Low score (close to 0) = unlikely to engage via SMS, suggesting alternative channels may be more effective.
digital_ad_engagement_score
Measures how likely someone is to notice, engage with (click, view, watch), or be influenced by digital ads across formats including display, social media, video, and native placements.
High score (close to 1) = highly receptive to digital advertising, more likely to notice, interact, and convert from online ads.
impulse_buy_score
Measures the likelihood that an individual will make quick, unplanned purchases with minimal deliberation.
Low score (close to 0) = less responsive to digital ads, suggesting reliance on alternative outreach channels such as email, SMS, direct mail, or in-person engagement.
subscription_purchase_score
Predicts the likelihood that an individual will sign up for and maintain recurring subscriptions such as streaming services, software, subscription boxes, newsletters, apps, or memberships.
High score (close to 1) = highly likely to initiate and maintain subscription services, often showing loyalty to recurring brands. Low score (close to 0) = less likely to commit to ongoing subscriptions, preferring one-time or short-term purchases.
overextension_risk_score
Measures the likelihood that an individual will spend beyond their means, potentially using credit cards, installment payment plans, or loans to finance purchases that may not be financially prudent or necessary.
High score (close to 1) = more likely to take on debt or financing for discretionary or luxury purchases despite limited means. Low score (close to 0) = more financially cautious, less likely to use credit for non-essential items.
brand_loyalty_score
Measures the likelihood that an individual will remain committed to a single brand over time, maintaining repeat purchases once converted.
High score (close to 1) = highly likely to repurchase from the same brand and resist switching. Low score (close to 0) = more likely to explore and purchase from multiple competing brands.
coupon_conversion_score
Measures the likelihood that an individual will use coupons, discounts, or promotional codes when making a purchase.
High score (close to 1) = highly likely to seek and redeem coupons or promotional offers before purchasing. Low score (close to 0) = less motivated by discounts, more likely to purchase without promotional incentives.
urgency_response_score
Measures the likelihood that an individual will respond to time-sensitive offers such as “limited supply,” “countdown timers,” or “this deal won’t last” messaging.
High score (close to 1) = highly likely to take action quickly when presented with time-limited or scarce offers. Low score (close to 0) = less influenced by urgency cues, more likely to maintain deliberation regardless of scarcity.
influencer_response_score
Measures the likelihood that an individual will be persuaded to change opinions, adopt beliefs, or purchase a product or service based on the endorsement or promotion of an influencer, celebrity, public figure (non-political), or news personality, specifically due to their fame or public recognition rather than subject matter expertise.
High score (close to 1) = highly likely to be influenced by well-known personalities regardless of expertise. Low score (close to 0) = less influenced by fame, more likely to base decisions on expertise, product quality, or other factors.
luxury_purchase_tendency
Measures the likelihood that an individual will purchase premium or luxury goods, services, or experiences regardless of functional necessity or utility.
High score (close to 1) = highly likely to prioritize premium or luxury options over standard alternatives, even when utility is equivalent. Low score (close to 0) = more focused on practicality, value, or cost-efficiency over brand prestige.
expert_response_score
Measures the likelihood that an individual’s opinions, beliefs, or purchase decisions will be influenced by a subject-matter expert’s recommendation or guidance, separate from influence by celebrities or authorities.
High score (close to 1) = highly likely to follow advice or make purchases based on recommendations from qualified experts. Low score (close to 0) = less influenced by expert input, relying more on personal preference, peer input, or other factors.
authority_response_score
Measures the likelihood that an individual will be influenced by an authority figure or organization promoting or discouraging a product, service, idea, or belief, in contrast to skepticism-oriented traits.
High score (close to 1) = highly likely to be swayed by authority-backed positions or endorsements. Low score (close to 0) = less influenced by authority figures or organizations, potentially exhibiting skepticism toward official sources.
relationship_reliance_score
Measures the extent to which personal relationships influence an individual’s daily life and decision-making.
High score (close to 1) = daily choices and beliefs are strongly influenced by immediate social network. Low score (close to 0) = socially independent or isolated, making decisions with minimal external social influence.
emotional_sensitivity_score
Measures the extent to which an individual’s emotions influence their decisions and actions.
High score (close to 1) = decision-making is strongly guided by emotions and affective responses. Low score (close to 0) = decision-making is less influenced by emotional factors, favoring rational or detached evaluation.
ethical_guidelines_score
Measures the likelihood that an individual’s decisions are guided primarily by their ethics, morals, principles, religion, or political/personal ideology.
High score (close to 1) = decisions are strongly influenced by personal ethics, morals, or ideological beliefs. Low score (close to 0) = decisions are less tied to values-based considerations, with greater influence from practical, situational, or external factors.
skepticism_score
Measures the likelihood that an individual will act in opposition to or reject the recommendations, beliefs, promotions, or viewpoints of authority figures, experts, and, in some cases, influencers.
High score (close to 1) = more likely to act against advice or positions promoted by authorities, experts, or influencers. Low score (close to 0) = more likely to accept and align with recommendations from these sources.
research_depth_score
Estimates the likelihood that an individual will thoroughly research, compare options, and engage in multi-touch discovery before making a decision.
High score (close to 1) = highly likely to invest significant time and effort in researching before deciding. Low score (close to 0) = more likely to make quick decisions with minimal research.
deal_hunting_score
Estimates how price-sensitive an individual is and their likelihood of responding to discounts, sales, or coupons.
High score (close to 1) = highly likely to seek out and act on deals, discounts, and coupons before purchasing. Low score (close to 0) = less motivated by price reductions, more likely to purchase without waiting for promotions.
trust_signal_sensitivity_score
Measures the likelihood that an individual is influenced by third-party trust indicators such as reviews, ratings, testimonials, guarantees, and certifications.
High score (close to 1) = highly responsive to trust signals and more likely to be persuaded by credible third-party validation. Low score (close to 0) = less influenced by external credibility markers, relying more on personal judgment or other factors.
brand_switching_score
Estimates the likelihood that an individual will switch brands within a given category, often driven by value-seeking tendencies, lower brand attachment, promotional responsiveness, or openness to experimentation.
High score (close to 1) = highly likely to change brands when presented with compelling alternatives or incentives. Low score (close to 0) = more likely to remain with the same brand regardless of competitive offers.
loyalty_program_responsiveness_score
Measures the likelihood that an individual will engage with and respond positively to loyalty-based or subscription-based programs, including streaming services, software, SaaS products, and membership rewards systems.
High score (close to 1) = highly likely to join, use, and maintain participation in loyalty or subscription programs. Low score (close to 0) = less likely to perceive value in or engage with these programs, may resist sign-up or retention efforts.
subscription_fatigue_score
Measures the likelihood that an individual is less willing to sign up for new subscription services due to factors such as market saturation, financial strain, or established behavioral patterns.
High score (close to 1) = more likely to resist new subscription commitments, requiring stronger incentives or alternative models. Low score (close to 0) = more open to adopting additional subscriptions when relevant.
financial_cautiousness_score
Measures the likelihood that an individual approaches financial decisions conservatively, prioritizing security, research, and risk avoidance over impulse or speculative spending.
High score (close to 1) = highly cautious with finances, more likely to research and delay decisions before spending. Low score (close to 0) = more willing to take financial risks or spend impulsively.
social_validation_sensitivity_score
Measures the likelihood that an individual will respond to social proof, peer reviews, influencer promotion, or crowd-based validation such as ratings, popularity indicators, or trending status.
High score (close to 1) = highly influenced by social validation and more likely to follow popular trends or majority opinions. Low score (close to 0) = less influenced by social proof, relying more on personal judgment or independent research.
exclusivity_affinity_score
Measures the likelihood that an individual is attracted to exclusivity, luxury, high-status positioning, premium packaging, or gated access.
High score (close to 1) = highly attracted to exclusive, status-oriented, or limited-access products and experiences. Low score (close to 0) = less motivated by exclusivity, more focused on utility, availability, or value.
value_seeker_score
Measures the likelihood that an individual prioritizes overall value and utility per dollar spent, favoring affordable or efficient options without necessarily focusing on discounts.
High score (close to 1) = highly likely to choose products or services offering strong utility and cost efficiency. Low score (close to 0) = less driven by value optimization, potentially prioritizing brand, status, or other non-utility factors.
trend_sensitivity_score
Measures the likelihood that an individual will quickly respond to trending products, styles, or cultural phenomena, acting on trend momentum rather than solely sustained interest.
High score (close to 1) = highly likely to act quickly on trends and new releases. Low score (close to 0) = less influenced by trend momentum, more focused on long-term appeal or personal preference.
time_to_purchase_sensitivity_score
Measures the likelihood that an individual will act on a purchase decision quickly when influenced by urgency cues, economic flexibility, and prior exposure to related signals.
High score (close to 1) = highly likely to finalize purchases quickly once prompted. Low score (close to 0) = more likely to delay purchases regardless of urgency cues or prior exposure.
mobile_device_engagement_score
Measures the likelihood that an individual primarily interacts with content or campaigns via mobile devices.
High score (close to 1) = primarily engages through mobile devices, likely to respond better to mobile-first campaigns. Low score (close to 0) = more desktop- or offline-focused engagement, requiring alternative channel optimization.
desktop_device_engagement_score
Measures the likelihood that an individual primarily engages with content or campaigns via desktop or laptop rather than mobile devices.
High score (close to 1) = primarily engages via desktop or laptop, likely to respond better to desktop-optimized campaigns. Low score (close to 0) = more mobile-focused engagement, requiring mobile-first campaign strategies.
risk_tolerance_score
Measures the likelihood that an individual will take financial or personal risks, informed by factors such as economic environment, relevant intent signals, and stability indicators.
High score (close to 1) = more likely to take significant risks in financial or personal decisions. Low score (close to 0) = more risk-averse, favoring stability and security over uncertain opportunities.
convenience_over_quality_score
Measures the likelihood that an individual prioritizes convenience over product or service quality.
High score (close to 1) = more likely to choose convenience-focused options such as delivery apps or quick-purchase platforms over higher-quality alternatives. Low score (close to 0) = more likely to prioritize quality, craftsmanship, or premium service over convenience.
locality_affinity_score
Measures the likelihood that an individual prefers shopping locally, engaging with nearby businesses, or showing geo-specific brand loyalty.
High score (close to 1) = more likely to favor local businesses and regionally relevant brands. Low score (close to 0) = less influenced by location, more open to national or global alternatives.
ethical_consumption_sensitivity_score
Estimates the likelihood that an individual will prioritize ethical factors such as sustainability, labor practices, environmental impact, and social causes when making purchasing decisions.
High score (close to 1) = highly likely to weigh ethical considerations heavily in purchasing decisions. Low score (close to 0) = less likely to prioritize ethical or sustainability factors when choosing products or services.
trial_willingness_score
Measures the likelihood that an individual is willing to try new products, services, or subscriptions, particularly those with freemium, sample, or trial-based onboarding.
High score (close to 1) = highly likely to engage with trials, samples, or freemium models. Low score (close to 0) = less inclined to test or adopt without proven value or existing trust.
privacy_sensitivity_score
Measures the likelihood that an individual is cautious about sharing personal data or engaging with tracking-based experiences.
High score (close to 1) = highly cautious about data sharing and tracking-based engagement. Low score (close to 0) = less concerned about privacy, more willing to exchange personal data for convenience or personalization without explicit privacy invasion (applies to implied/hidden privacy vs explicit data exploitation).
purchase_rationality_score
Measures the likelihood that an individual will prioritize logic, budgeting, long-term value, and research over emotional or social influences when making purchases.
High score (close to 1) = more likely to make purchases based on rational evaluation, budgeting, and thorough research. Low score (close to 0) = more likely to make purchases influenced by emotions, social pressures, or impulse.
emotionally_charged_response_score
Measures the likelihood that an individual will react strongly to emotionally provocative messages such as fear, hope, pride, outrage, or nostalgia.
High score (close to 1) = highly likely to respond to emotionally charged messaging with increased engagement or action. Low score (close to 0) = less affected by emotional appeals, more influenced by rational or neutral communication.
information_overload_tolerance_score
Measures the ability of an individual to process and engage with complex, detailed messaging such as long-form articles, reports, or comparison charts, versus a preference for simpler, visual, or emotionally-driven content.
High score (close to 1) = more likely to engage with in-depth, detailed information. Low score (close to 0) = more likely to disengage from complex content and prefer concise or visually simplified messages.
authority_defiance_score
Measures the tendency to resist, reject, or act in opposition to directives, recommendations, or messaging from authority figures, institutions, or government bodies, representing the inverse of authority responsiveness.
High score (close to 1) = highly likely to oppose or dismiss authority guidance. Low score (close to 0) = more likely to comply with or accept authority-backed positions.
algorithmic_trust_score
Measures the comfort level of an individual with algorithms making decisions about content, services, or recommendations (e.g., Spotify playlists, TikTok feeds, AI product suggestions).
High score (close to 1) = comfortable with and trusting of algorithmic recommendations. Low score (close to 0) = less trusting of algorithmic systems, preferring self-directed or human-curated options.
brand_idealism_alignment_score
Measures the degree to which an individual aligns with brands that emphasize values-first positioning, such as sustainability, social equity, DEI, or empowerment.
High score (close to 1) = highly aligned with values-forward brands. Low score (close to 0) = less motivated by brand values, more influenced by other factors such as price, convenience, or performance.
civic_engagement_intensity_score
Predicts the likelihood that an individual will participate in civic activities such as voting, signing petitions, attending town halls, or engaging with political content.
High score (close to 1) = highly likely to engage in civic and political activities. Low score (close to 0) = less likely to participate in formal civic engagement, even when aware of issues.
novelty_seeking_behavior_score
Estimates whether someone gravitates toward the new, unusual, or avant-garde versus preferring established brands, norms, or routines.
High score (close to 1) = more likely to seek out and adopt new, unfamiliar, or experimental options. Low score (close to 0) = more likely to choose stability, familiarity, and tradition over novelty.
policy_focused_persuasion_score
Measures whether a person is more likely to respond to data-driven, issue-centric arguments rather than appeals rooted in values, identity, or tribal alignment.
High score (close to 1) = more likely to be persuaded by facts, metrics, and issue-specific reasoning. Low score (close to 0) = more likely to be swayed by identity, emotional tone, or shared values rather than hard data.
tribe_conformity_score
Measures whether someone tends to align closely with the social and cultural expectations of their demographic, ZIP code, or political identity group.
High score (close to 1) = highly likely to conform to in-group norms and expectations. Low score (close to 0) = more likely to act independently of group pressures or community patterns.
deliberative_decision_making_score
Measures how long and how thoroughly someone thinks before acting, especially for major purchases, ideological changes, or brand switching.
High score (close to 1) = likely to take extended time before making a decision, incorporating multiple inputs. Low score (close to 0) = likely to act quickly with limited evaluation.
media_layer_saturation_score
Measures how tolerant a person is to multi-touchpoint exposure (ads on TV, phone, laptop, mailers) without experiencing tune-out or fatigue.
High score (close to 1) = can sustain higher repetition before disengaging. Low score (close to 0) = likely to experience ad fatigue quickly.
moral_absolutism_vs_relativism_score
Infers whether someone tends to interpret social or political issues in black-and-white, absolute terms versus with nuance, flexibility, and contextual variation.
High score (close to 1) = moral absolutism, fixed principles. Low score (close to 0) = moral relativism, context-dependent principles.
real_world_versus_digital_world_bias_score
Indicates whether someone leans toward offline/physical world engagement or digital-first behavior across shopping, events, and interaction channels.
High score (close to 1) = stronger bias toward real-world, offline experiences. Low score (close to 0) = stronger bias toward digital-first interactions.
intellectual_engagement_score
Measures appetite for complex, long-form, or idea-dense content that requires focus and deeper processing.
High score (close to 1) = high interest in detailed, thought-provoking material. Low score (close to 0) = preference for concise, easily digestible formats.
bargain_vs_quality_bias_score
Captures whether someone’s decision-making prioritizes price sensitivity or premium quality.
High score (close to 1) = bargain-first decision bias. Low score (close to 0) = quality-first decision bias.
patriotic_alignment_score
Measures whether someone responds positively to national pride, military association, tradition, and flag-first messaging.
High score (close to 1) = strong patriotic alignment. Low score (close to 0) = low alignment or potential disengagement from nationalist framing.
environmental_risk_aversion_score
Measures sensitivity to environmental risks such as climate change, pollution, food safety, and ecological degradation.
High score (close to 1) = highly environmentally risk-averse. Low score (close to 0) = low prioritization of environmental risk.
anonymity_desire_score
Captures the extent to which someone values anonymity beyond general privacy, both in communication and purchasing behavior.
High score (close to 1) = strong desire for anonymity. Low score (close to 0) = low concern for anonymity beyond basic privacy.
dei_alignment_score
Indicates whether someone aligns with or resists diversity, equity, and inclusion (DEI)-related language, themes, and cultural cues.
High score (close to 1) = strong alignment with DEI values and framing. Low score (close to 0) = low or negative alignment with DEI framing.
openness_to_conspiracy_non_mainstream_ideas
Measures receptivity to alternative or non-mainstream explanatory narratives, including conspiratorial frames.
High score (close to 1) = more likely to consider or adopt alternative/non-mainstream explanations. Low score (close to 0) = more likely to disregard or avoid fringe or counter-narrative claims, favoring mainstream consensus.
psychological_security_seeking_score
Estimates preference for safety, certainty, and predictability in information and choices.
High score (close to 1) = prioritizes stability, safety signals, and low-variance options. Low score (close to 0) = more comfortable with change, ambiguity, and short-term volatility.
polarization_tolerance_score
Captures comfort with ideologically charged, high-conflict environments and content.
High score (close to 1) = more tolerant of polarizing content and likely to engage despite controversy. Low score (close to 0) = averse to divisive framing; prefers neutral, bridge-building messages.
social_responsiveness_score
Measures propensity to notice, acknowledge, and respond to social cues and outreach.
High score (close to 1) = highly likely to respond, comment, or share. Low score (close to 0) = more passive consumption; limited interactive engagement.
risk_mitigation_behavior_score
Estimates tendency to reduce perceived risk using reviews, guarantees, trials, backups, or expert validation.
High score (close to 1) = frequently seeks protections and contingency options before acting. Low score (close to 0) = less likely to add safeguards; more willing to proceed without formal mitigation.
religious_value_alignment_score
Captures alignment with faith-oriented values, language, and moral framing.
High score (close to 1) = decisions more strongly guided by religious values and norms. Low score (close to 0) = religious framing has limited impact on choices.
political_mobilizability_score
Measures readiness to engage in civic or political actions when prompted.
High score (close to 1) = more likely to take tangible political/advocacy actions. Low score (close to 0) = awareness may be present, but action-taking is unlikely.
experiential_learning_score
Captures preference for hands-on proofs, demos, trials, and practice-based learning.
High score (close to 1) = prefers to learn by doing; responds to demos, samples, trials. Low score (close to 0) = prefers research, reviews, and documentation before trying.
repetition_receptivity_score
Estimates tolerance for and benefit from repeated exposures and consistent cues.
High score (close to 1) = can handle higher frequency and repetition without disengaging. Low score (close to 0) = fatigues quickly; needs lower frequency and more creative variety.
narrative_persuasion_score
Measures responsiveness to story-driven, character-centric messaging.
High score (close to 1) = more responsive to story-led persuasion. Low score (close to 0) = more responsive to factual, data-led arguments.
financial_optimization_score
Captures emphasis on budgets, total cost of ownership, savings, and ROI.
High score (close to 1) = actively optimizes spend via comparisons, incentives, and efficiencies. Low score (close to 0) = less focused on optimization; decisions driven by convenience, emotion, or brand.
identity_anchoring_score
Estimates the extent to which stable identity facets anchor preferences and behaviors.
High score (close to 1) = decisions more strongly anchored to self-identity and community affiliation. Low score (close to 0) = identity cues play a limited role; broader, universal appeals are more effective.
daypart_responsiveness_score
Represents typical time-of-day engagement patterns across morning, afternoon, evening, and late night.
High score (close to 1) = engagement most likely to occur in late evening or night hours, often tied to 9-5/traditional working schedules, leisure-oriented activity, or nighttime browsing habits. Low score (close to 0) = engagement most likely in early morning or daytime hours, often tied to retirees, early risers, or structured daily schedules.
weekday_vs_weekend_activity_score
Indicates whether engagement tends to concentrate on weekdays or weekends.
High score (close to 1) = activity spikes during weekends, suggesting personal-time engagement patterns, leisure browsing, or discretionary spending focus. Low score (close to 0) = activity spikes during weekdays, often tied to work-mode consumption, professional engagement, or daytime research activity.
recency_frequency_window_rfw_score
Composite of behavioral recency and frequency within a defined observation window.
High score (close to 1) = frequent and recent behavioral signals, indicating high responsiveness, rapid feedback cycles, and strong stimulus-response momentum. Low score (close to 0) = infrequent or dated activity patterns, often tied to deliberate decision-making, slower engagement cycles, or lower digital stimulus exposure.
individualism_vs_collectivism_score
Profiles orientation along a personal autonomy vs group cohesion continuum.
High score (close to 1) = strong individualism, prioritizing autonomy, self-expression, and personal decision-making over group norms or collective expectations. Low score (close to 0) = strong collectivism, valuing social cohesion, group harmony, and community norms over personal preference.
temporal_orientation_score
Describes preference for present-focused versus future-oriented planning horizons.
High score (close to 1) = strongly future-oriented, emphasizing long-term planning, investment in future outcomes, and visionary thinking. Low score (close to 0) = strongly past-oriented, emphasizing tradition, heritage, and historical precedent. Mid-range scores indicate present-orientation, with focus on immediate experiences and short-term goals.
control_locus_internal_vs_external
Describes perceived source of control over outcomes along an internal–external locus continuum.
High score (close to 1) = internal locus of control, believing personal effort and choices determine life outcomes. Low score (close to 0) = external locus of control, attributing outcomes to fate, luck, systems, or other external forces.
stability_vs_change_preference_score
Profiles preference for consistency versus novelty and change.
High score (close to 1) = strong change preference, openness to disruption, innovation, and novel experiences. Low score (close to 0) = strong stability preference, favoring routine, predictability, and minimizing disruption.
rationalism_vs_emotional_intuition_score
Describes dominant decision-making mode along analytic reasoning versus intuitive feeling.
High score (close to 1) = strong rationalism, favoring logic, data, and analysis over emotion in decision-making. Low score (close to 0) = strong emotional intuition, relying on gut feeling, personal resonance, and affective cues.
civic_engagement_and_agency_score
Measures participation in community/civic life and perceived personal efficacy.
High score (close to 1) = highly engaged in civic, social, or environmental causes, showing strong personal agency in driving change. Low score (close to 0) = low civic engagement, disinterest in activism, and minimal participation in cause-driven actions.
institutional_trust_and_skepticism_score
Profiles orientation toward established institutions and authorities along a trust–skepticism continuum.
High score (close to 1) = strong trust in institutions, accepts authority-backed messaging. Low score (close to 0) = skeptical of institutions, prefers grassroots or independent sources.
freedom_vs_security_trade_off_tendency
Describes preference when personal liberties and public safety/order are in tension.
High score (close to 1) = prioritizes personal freedom and autonomy. Low score (close to 0) = prioritizes safety, order, and regulatory protections.
materialism_vs_meaning_orientation
Profiles motivational emphasis on material utility/status versus purpose, values, and meaning.
High score (close to 1) = material success-focused, status-motivated. Low score (close to 0) = meaning-oriented, purpose- or values-driven.
conformity_vs_individual_expression
Captures social style along norm-conforming versus self-expressive orientation.
High score (close to 1) = prioritizes individuality, nonconformist tendencies. Low score (close to 0) = prefers conformity and social alignment.
authoritarian_vs_libertarian_tendencies_score
Profiles governance values along authority–order versus autonomy–liberty preferences.
High score (close to 1) = authoritarian-leaning, values centralized authority. Low score (close to 0) = libertarian-leaning, favors minimal governance.
technological_optimism_vs_tech_skepticism
Captures attitude toward new technologies along an optimism–skepticism continuum.
High score (close to 1) = embraces new technology, early adopter. Low score (close to 0) = cautious or resistant to technology adoption.
zero_sum_vs_abundance_mindset
Describes default outlook on resource dynamics along scarcity/zero-sum versus growth/abundance framing.
High score (close to 1) = abundance-oriented, collaborative. Low score (close to 0) = zero-sum, competitive.
narrative_framing_victim_vs_hero_identity
Profiles preferred identity framing in narratives along victimhood/protection versus agency/overcoming themes.
High score (close to 1) = hero identity, self-driven. Low score (close to 0) = victim identity, advocacy-oriented.
local_outlier_score
Measures how much an individual diverges from local socioeconomic, cultural, and behavioral norms within their immediate geography.
High score (close to 1) = markedly different from local norms. Low score (close to 0) = similar to local population averages.
neighborhood_homogeneity_score
Quantifies how closely an individual’s attributes align with those prevalent in their neighborhood, indicating social and cultural uniformity.
High score (close to 1) = high similarity to local neighbors. Low score (close to 0) = more diverse/dissimilar from neighbors.
social_exposure_score
Measures the extent of routine contact with people who differ in behaviors, demographics, or beliefs across one’s social environments.
High score (close to 1) = regularly exposed to diverse perspectives and backgrounds. Low score (close to 0) = primarily interacts within a homogeneous social group.
cultural_affinity_index
Reflects the concentration and influence of dominant local cultural markers (e.g., language, cuisine, media) shaping everyday preferences.
High score (close to 1) = strong alignment with dominant local cultural markers. Low score (close to 0) = weaker cultural alignment, possibly more cosmopolitan or detached from local traditions.
community_velocity_score
Captures the rate of demographic, economic, and social change in a community that reshapes norms, preferences, and adoption patterns.
High score (close to 1) = rapid change and demographic turnover. Low score (close to 0) = stable, slow-changing community profile.
conformity_pressure_index
Measures the strength of normative social pressure in a geography to align with prevailing group values and behaviors.
High score (close to 1) = high social pressure to conform. Low score (close to 0) = low social pressure, higher tolerance for difference.
geo_social_influence_density
Captures the concentration of locally influential individuals and network pathways that amplify message spread and behavioral adoption.
High score (close to 1) = high influencer concentration and network impact. Low score (close to 0) = low influencer density and influence reach.
behavioral_disparity_score
Assesses heterogeneity of day-to-day behaviors within a shared geography, indicating need for segmented targeting and varied messaging.
High score (close to 1) = high intra-neighborhood behavioral variance. Low score (close to 0) = behaviorally homogeneous area.
civic_cohesion_score
Measures collective participation in civic life and the presence of shared norms around public engagement and mutual responsibility.
High score (close to 1) = high neighborhood-level civic participation. Low score (close to 0) = low civic engagement at community level.
sprawl_intensity_index
Describes the degree of low-density, car-dependent urban form that shapes mobility, daily routines, and local touchpoint frequency.
High score (close to 1) = low-density sprawl. Low score (close to 0) = dense, walkable environment.
geo_economic_pressure_score
Aggregates signals of financial strain to reflect household purchasing power and sensitivity to price, risk, and short-term constraints.
High score (close to 1) = high local economic stress. Low score (close to 0) = economically stable area.
local_ideology_consistency_score
Captures how aligned political, social, and cultural beliefs are within a geography, indicating the strength of shared worldviews.
High score (close to 1) = strong internal ideological alignment. Low score (close to 0) = mixed or ideologically diverse area.
emotional_reactivity_score
Measures the baseline amplitude of affective responses to emotionally salient stimuli across positive and negative cues.
High score (close to 1) = high emotional reactivity. Low score (close to 0) = low reactivity, even-keeled.
optimism_bias_score
Captures the tendency to overestimate positive outcomes and underestimate risks in judgments and planning.
High score (close to 1) = future-hopeful, aspirational. Low score (close to 0) = skeptical or cautious about the future.
anxiety_sensitivity_score
Measures propensity to perceive threat and interpret anxiety cues as harmful, elevating vigilance and avoidance.
High score (close to 1) = highly sensitive to anxiety triggers. Low score (close to 0) = low sensitivity to fear-based messaging.
empathy_responsiveness_score
Captures capacity to recognize, resonate with, and act on others’ experiences conveyed through personal narratives.
High score (close to 1) = highly empathetic, responds strongly to others’ stories. Low score (close to 0) = low empathetic response in decision-making.
frustration_tolerance_score
Measures ability to sustain goal-directed behavior under friction, delays, ambiguity, or setbacks.
High score (close to 1) = high tolerance for friction and setbacks. Low score (close to 0) = quick to disengage when challenged.
social_validation_dependence_score
Captures reliance on peer consensus, endorsements, and visible social proof when making decisions.
High score (close to 1) = strong dependence on external validation. Low score (close to 0) = self-reliant in decision-making.
emotional_volatility_index
Reflects the frequency and intensity of mood shifts that affect consistency of engagement over time.
High score (close to 1) = frequent/intense emotional changes. Low score (close to 0) = emotionally stable baseline.
nostalgia_affinity_score
Measures positive affect and engagement elicited by cues from one’s past or culturally significant eras.
High score (close to 1) = strong emotional pull toward past references. Low score (close to 0) = minimal nostalgia effect.
shame_aversion_score
Captures motivation to avoid contexts or messages that threaten self-worth through social disapproval or inadequacy cues.
High score (close to 1) = avoids shame-based appeals. Low score (close to 0) = more responsive to guilt or shame framing.
hope_orientation_score
Measures the tendency to approach the future with agency, possibility, and goal-directed optimism.
High score (close to 1) = hopeful, future-positive. Low score (close to 0) = pessimistic or resigned about the future.
Purpose
This section explains how Moonbrush constructs, updates, and serves psychographic audience models and live behavioral profiles. It covers data sources, modeling approaches, feedback loops from prior campaigns (>100M recipient interactions), and how real‑time intent signals shape on‑the‑fly personalization.
Architecture at a Glance
Data Ingestion → streaming (events API, web/mobile SDKs) + batch (S3/Blob, warehouse).
Identity & Consent → deterministic + probabilistic stitching; per‑region consent enforcement.
Normalization & Enrichment → schema harmonization, PII vaulting, third‑party enrichment (optional).
Feature Store → durable traits (demographic, psychographic baselines) + ephemeral signals (intent, context).
Modeling Layer → psychographic estimators, sequence models, causal/uplift models, bandits.
Serving & Orchestration → real‑time inference (<100ms p95), segment builder, decisioning API.
Feedback Loop → outcome events, holdouts, counterfactual logging, continuous retraining.
Data Inputs
1) Demographic & Firmographic (optional)
People-level: age band, region, language, job title/function, income, net worth, gender, device class, tenure, acquisition channel. When applicable, credit scores, religion, ethnicity, and political orientation.
Account-level: plan tier, seat count, industry, ARR band.
Governance: stored in a restricted PII vault; only hashed/derived features are exposed to models.
2) Behavioral History
Event streams: pageviews, searches, add‑to‑cart, trial activations, feature use, subscription events.
Engagement: opens, clicks, plays, scroll depth, dwell time, repeat visits, session recency and frequency.
Commerce: impressions → view → click → purchase funnels; AOV; SKU taxonomy; return/cancel events.
3) Campaign Outcomes (>100M interactions)
Granular outcomes: delivered, viewed, clicked, conversion, churn/unsubscribe, complaint.
Controls/holdouts: random and stratified holdouts attached to each experiment.
Attribution signals: last‑touch, time‑decay, and causal lift estimates (see Feedback Loop).
4) Intent & Context (real‑time)
Live actions: search queries, filter selections, cart edits, hover/dwell, video quartiles, feature toggles.
Circumstances: time of day, device/network, geotemporal context, inventory/pricing state.
Interests: content categories, keyword embeddings, product affinities inferred from co‑view/ co‑buy graphs.
Psychographic Foundations
We map observed signals to standard psychographic constructs commonly used in marketing and UX research:
Values & Motivations (e.g., price‑sensitivity vs. quality‑seeking; autonomy/competence/relatedness proxies).
Attitudes (brand sentiment, risk tolerance, novelty‑seeking).
Interests & Lifestyles (content themes, activity clusters, media diets).
Decision Styles (research‑heavy vs. impulse; social proof reliance; deal‑driven vs. feature‑driven).
Note: Moonbrush estimates probabilistic propensities for these constructs using observed behavior; it does not store or expose sensitive attributes or diagnoses.
Feature Engineering
Durable Features (updated daily–weekly)
Affinity vectors: item/content embeddings aggregated with time‑decay (λ_durable).
Consistency & cadence: session periodicity, inter‑purchase intervals, brand loyalty indices.
Value signals: predicted LTV, elasticity proxies (response vs. price/promo), churn risk.
Ephemeral Features (updated in seconds)
Session intent: current query/category, last N actions, dwell‑weighted recency vector.
Context: device, locale, bandwidth class, local time bucket, inventory/price snapshot.
Volatility: rapid pivots across categories, abandonment micro‑events, hesitation markers.
Time‑decay weighting
For an event with age t (hours), weight w(t)=e−λtw(t) = e^{-\lambda t}w(t)=e−λt. Separate λ for durable vs. ephemeral streams.
Modeling Layer
Psychographic Estimators
Self‑supervised embeddings over sequences of content/product interactions (Skip‑gram/CBOW‑style + transformer encoders) to learn latent interest spaces.
Calibrated classifiers/regressors map latent vectors → psychographic propensities (values, attitudes, decision styles). Platt or isotonic calibration ensures probabilistic outputs.
Sequence & Preference Models
Next‑action/next‑best‑content: transformer or GRU with attention over recent events.
Collaborative filtering: matrix factorization / neural CF for cold‑start smoothing via item metadata.
Causal & Uplift Modeling
Treatment effect estimation via meta‑learners (T‑, X‑, DR‑learners) with stratified holdouts.
Policy optimization: contextual bandits (Thompson/Bootstrapped) allocate variants to maximize uplift subject to guardrails (fatigue, fairness constraints).
Feedback Loops (from Past Campaigns)
Signals captured: impression → attention (view/dwell) → engagement (click/feature use) → outcome (conversion/retention) → long‑term value.
Learning pipeline
Outcome logging with exposure IDs and control groups for counterfactual estimation.
Attribution: time‑decay and causal lift are computed per variant and audience slice.
Weight updates: model features and bandit priors updated using Bayesian/posterior refreshes.
Safeguards: novelty caps, fatigue scores, and fairness regularizers prevent over‑targeting.
Implicit feedback score (example) si=1.0⋅click+0.2⋅view+0.05⋅dwell_min−2.0⋅complaints_i = 1.0\cdot\text{click} + 0.2\cdot\text{view} + 0.05\cdot\text{dwell\_min} - 2.0\cdot\text{complaint}si=1.0⋅click+0.2⋅view+0.05⋅dwell_min−2.0⋅complaint Scores feed ranking models and calibration layers; coefficients are tuned per vertical.
Live Behavioral Model
Moonbrush combines durable psychographic baselines with ephemeral intent in real time.
Fusion step (per request)
Retrieve subject’s durable vector ddd and propensities (daily snapshot).
Compute session intent vector eee from the last K events (K≤50, 30–120s window).
Context gating: apply masks for device/locale/inventory constraints.
Blend: v=αd+(1−α)ev = \alpha d + (1-\alpha) ev=αd+(1−α)e, where α\alphaα is learned per user‑state and task.
Decision: rank actions/offers/content with a utility function combining uplift, fatigue, and constraints.
Latency targets: p50 < 40ms, p95 < 100ms at the decision API (varies by deployment).
Personalization Outputs
Recommendations: content/product offers, feature tips, UI surfaces.
Messaging: subject lines, send times, channel selection (email/push/in‑app), frequency caps.
Audiences: dynamic segments based on propensities (e.g., “high novelty‑seeking in category X”).
Insights: top drivers of response; cohort comparisons; lift with confidence intervals.
Quality, Safety & Governance
Privacy & Consent
Region‑aware consent capture; purpose‑limited processing; DSAR/erasure supported.
PII is stored in a vault; models access only anonymized IDs and derived features.
Bias & Fairness
Pre‑deployment audits: subgroup performance, calibration error, and uplift parity.
On‑going monitors: drift detectors, false‑positive cost bounds, and harm heuristics (e.g., exclude sensitive categories).
Observability
Dashboards: feature drift, label leakage checks, latency/error budgets.
Experimentation: sequential tests with early‑stopping; variance control with CUPED/covariates.
Data Retention
Ephemeral session data: TTL 7–30 days (configurable).
Durable aggregates: 6–24 months with periodic downsampling; raw logs in cold storage per policy.
Research-Driven: In-depth research papers available upon request, justifying all standard models available within the Moonbrush platform.
Versioning & Change Management
Model registry with semantic versioning (MAJOR.MINOR.PATCH).
Rollouts: canary by traffic slice and audience; auto‑rollback on KPI regressions.
Reproducibility: training manifests (data snapshot, feature definitions, hyperparameters).
Interfaces
Ingestion
Streaming:
POST /v1/events(JSON), SDKs (JS, iOS, Android).Batch: S3/Blob drop or warehouse connectors; daily hourly sync.
Decisioning
Personalize:
POST /v1/decide→ ranked items with explanations and eligibility notes.Segments:
POST /v1/segments/query→ materialized audience IDs.Insights:
GET /v1/experiments/{id}/lift→ lift, CI, and drivers.
Configuration & Controls
Guardrails: frequency/fatigue caps, exclusion lists, sensitive‑category blocks.
Regionalization: model routing by locale/market; feature toggles by tenant.
Explainability: per‑decision reason codes (top‑k features) and consent trace IDs.
Limitations & Assumptions
Quality depends on event fidelity and consented coverage; cold‑start users fall back to content‑based and contextual policies.
Psychographic constructs are inferred; they are proxies—not ground‑truth beliefs or identities.
Glossary
Durable features: slowly‑changing aggregates reflecting longer‑term tendencies.
Ephemeral intent: rapidly‑changing, session‑level signals reflecting current goals.
Uplift: difference in outcomes between treated vs. control.
Fatigue: decreased engagement due to over‑messaging or over‑exposure.
Implementation & Use Cases
email_engagement_score
Rebuild lifecycle to let high‚ propensity users receive richer newsletters while low‚ propensity users get concise, value‚ dense alerts‚Äîlifting opens and reducing unsubscribes.
Create segments by score quantiles; map to 3 creative depths; enforce send‚ time optimization and frequency caps in ESP; measure lift via CUPED‚ adjusted OR/CTR/LTV.
sms_engagement_score
Move time‚ sensitive offers (flash sales, pickup notices) to SMS for users who reliably engage on text, while routing others to email/push.
Set score>0.7 to SMS journey with quiet‚ hours; integrate with Twilio; failover to email after 2 unreads; track incremental conversion vs. control.
digital_ad_engagement_score
Prioritize high‚ score audiences for rich media/video placements and suppress low‚ score segments to reduce wasted impressions.
Sync audiences to ad platforms; bid up by score; set frequency caps by score; run geo holdouts; optimize to qCPA and attention metrics.
impulse_buy_score
Turn discovery moments into instant conversion with one‚ tap checkout and limited‚ window bundles for spontaneous buyers.
Trigger quick‚ buy CTAs when score>0.75; pre‚ fill payment; 20‚ minute cart locks; measure uplift in same‚ session AOV and checkout latency.
subscription_purchase_score
Promote annual plans and founder‚ tier bundles to users predisposed to subscribe, reducing churn‚ risk cohorts‚Äô exposure to long commitments.
Surface annual vs. monthly by score; add extended trials for mid‚ scores; evaluate via 90‚ day retention and plan mix shift.
overextension_risk_score
Protect customers and revenue by offering softer payment plans and spending safeguards to users at risk of financial overextension.
Gate high‚ ticket offers when score>0.7 risk; show BNPL with budgeting tips; add friction for credit checks; monitor default rate and complaint volume.
brand_loyalty_score
Create VIP lanes‚Äîearly access, surprise‚ and‚ delight, and concierge support‚Äîto deepen advocacy among loyalists.
Score‚ based tiering; unlock perks at thresholds; invite to beta programs; track NPS uplift, referral rate, and repeat purchase cadence.
coupon_conversion_score
Deploy smart offers only where they change outcomes‚Äîstopping blanket discounts while doubling ROI on promotion‚ sensitive shoppers.
Offer recommendation engine using elasticity by score; suppress discounts for low‚ sensitivity; test offer value ladders; read via promo ROI and margin.
urgency_response_score
Use deadline, scarcity, and countdown mechanics only for audiences that respond positively to urgency cues.
Attach limited‚ time banners when score>0.6; throttle frequency to avoid fatigue; evaluate conversion speed delta and backlash metrics.
influencer_response_score
Route creator‚ led narratives to users who trust social voices; use UGC over studio ads for these segments.
Map score to creator whitelists; dynamic ad stitching with UGC; measure view‚ through conversions and save‚ to‚ cart actions.
luxury_purchase_tendency
Introduce limited editions, craftsmanship stories, and concierge trials to customers with elevated luxury propensity.
Personalize PDP modules by score; invite to private drops; track premium SKU mix and appointment bookings.
expert_response_score
Lead with white‚ papers, expert reviews, and certifications for audiences who rely on authority and credentials.
Score‚ gated content hubs; progressive disclosure of specs; attribute via assisted conversions and content dwell time.
authority_response_score
Feature endorsements, seals, and standards compliance where authority cues close the gap in trust.
Inject compliance badges and case citations by score; A/B test placement density; monitor trust lift and checkout completion.
relationship_reliance_score
Leverage community managers and 1:1 advisors for segments that decide through relationships rather than ads.
Assign human advisors when score>0.65; schedule consults; CRM notes into Snowflake; track win rate and time‚ to‚ close.
emotional_sensitivity_score
Use story‚ driven creative that evokes authentic emotion, increasing salience without overwhelming sensitive audiences.
Dynamic tone banding by score; cap intensity; measure recall lift and sentiment safety via reaction signals.
ethical_guidelines_score
Ensure regulated copy and disclaimers are foregrounded for compliance‚ sensitive segments without hurting UX for others.
Score‚ aware compliance components; auto‚ expand disclosures; log acceptance; audit via compliance pass‚ rate and bounce change.
skepticism_score
Neutralize doubt with transparent pricing, side‚ by‚ side comparisons, and third‚ party validation.
Trigger comparison widgets and independent reviews when score>0.6; monitor bounce drop and demo request lift.
research_depth_score
Build long‚ form guides and interactive calculators for deep researchers to accelerate confident decisions.
Serve calculators and spec filters by score; cookie persist reading progress; optimize for assisted conversions.
deal_hunting_score
Orchestrate dynamic bundles and total‚ cost‚ of‚ ownership framing to convert value‚ maximizers without eroding margin.
Score‚ tiered bundle pricing; show TCO charts; apply personalized coupon ceilings; read via margin‚ aware conversion.
trust_signal_sensitivity_score
Surface reviews, guarantees, and security badges prominently for trust‚ driven adopters to compress time‚ to‚ buy.
Guarantee badges + review snippets above the fold when score>0.6; evaluate return rate and first‚ time buyer lift.
brand_switching_score
Capture churn‚ prone shoppers with switcher incentives and painless migration flows from competitors.
Detect score>0.7; offer import tools, matched pricing; track competitive win‚ backs and churn reduction.
loyalty_program_responsiveness_score
Scale point‚ based incentives, streaks, and gamified tiers where they meaningfully change behavior.
Auto‚ enroll high‚ scores; bonus multipliers during key windows; analyze tier ascents and incremental trips.
subscription_fatigue_score
Prevent churn by downsell paths, pause options, and usage‚ based billing for subscription‚ tired customers.
Score‚ gated cancel intercepts; easy pause; proactive right‚ sizing; track churn saved and CSAT.
financial_cautiousness_score
Offer refundable trials, extended warranties, and price locks to reduce perceived downside for cautious buyers.
Expose risk‚ reversal modules by score; measure trial‚ to‚ paid and refund rates.
social_validation_sensitivity_score
Feature “people like you” testimonials and live social proof for those who rely on peer signals.
Inject cohort‚ matched reviews and counters; throttle to avoid spam; track add‚ to‚ cart and dwell lift.
exclusivity_affinity_score
Run invitation‚ only drops and member‚ only forums that trade on scarcity and belonging.
Issue NFT/QR passes tied to score; monitor waitlist conversion and secondary demand.
value_seeker_score
Orchestrate dynamic bundles and total‚ cost‚ of‚ ownership framing to convert value‚ maximizers without eroding margin.
Score‚ tiered bundle pricing; show TCO charts; apply personalized coupon ceilings; read via margin‚ aware conversion.
trend_sensitivity_score
Accelerate launch communications and influencer collabs to audiences who chase what’s next.
Priority waitlists; creator teasers; metric: first‚ 24h conversion and share velocity.
time_to_purchase_sensitivity_score
Compress funnels for quick actors and add nurturing for slower deciders to maximize both cohorts.
Adaptive flow length by score; short checkout vs. info‚ drip; measure cycle‚ time and CVR.
mobile_device_engagement_score
Lean into vertical video, tap‚ to‚ buy, and wallet passes for mobile‚ first users.
Serve AMP/PWA; Apple/Google wallet offers; attribute incremental via geo‚ matched holdouts.
desktop_device_engagement_score
Prioritize comparison tables, multi‚ pane configurators, and deep docs for desktop‚ leaning researchers.
Expose advanced filters; persist comparison sets; optimize for assisted conversions.
risk_tolerance_score
Promote bold, novel offerings and early‚ access betas to higher risk‚ tolerant customers.
Flag score>0.7 to beta invites; add safety rails; monitor adoption and complaint rate.
convenience_over_quality_score
Win with speed‚Äîsame‚ day delivery, one‚ click support, and simplified SKUs for convenience‚ first buyers.
Prioritize fast‚ ship badges and short PDPs; SLA‚ backed delivery windows; read via repeat fast‚ ship usage.
locality_affinity_score
Anchor creative in neighborhood identity—local causes, teams, and landmarks—to boost resonance.
Dynamic geo‚ inserts from ZIP; local inventory callouts; measure store visits via geo‚ lift.
ethical_consumption_sensitivity_score
Lead with sustainability, fair‚ trade, and impact receipts for ethically motivated consumers.
Expose lifecycle impact cards; verified supplier badges; track premium mix and advocacy posts.
trial_willingness_score
Use generous trials, sandbox demos, and reversible commitments to convert explorers.
Score‚ tiered trial length; in‚ trial nudges; KPI: trial activation‚Üípaid conversion.
privacy_sensitivity_score
Offer cookieless experiences, contextual ads, and local data storage options to privacy‚ first users.
Deploy consent‚ aware UX; suppress cross‚ site tags; monitor opt‚ in rates and session depth.
purchase_rationality_score
Lead with cost‚ benefit proofs, benchmarks, and calculators to win analytic decision‚ makers.
Embed ROI models and peer comparisons; track demo‚ to‚ close lift and discount compression.
emotionally_charged_response_score
Use story‚ driven creative that evokes authentic emotion, increasing salience without overwhelming sensitive audiences.
Dynamic tone banding by score; cap intensity; measure recall lift and sentiment safety via reaction signals.
information_overload_tolerance_score
Tune information density‚Äîmicro‚ explainer for low tolerance, full spec sheets for high tolerance.
Adaptive content length by score; progressive disclosure; measure scroll depth and comprehension quiz.
authority_defiance_score
Use autonomy‚ affirming messaging and peer success stories instead of top‚ down directives.
Hide authority cues for high‚ defiance; emphasize choice/control; assess sentiment and conversion lift.
algorithmic_trust_score
Lean on recommendations and auto‚ optimize journeys where users trust algorithms to curate for them.
Expose ‚ÄòFor You‚Äô rails and auto‚ bundles; allow override; measure acceptance and dwell.
brand_idealism_alignment_score
Tie campaigns to purpose pillars and community impact to galvanize value‚ aligned audiences.
Score‚ matched impact stories; donation matching; track brand lift and share of voice.
civic_engagement_intensity_score
Boost participation in nonpartisan community initiatives (drives, townhalls, volunteering) among civically active users.
Trigger localized civic invites; RSVPs in‚ app; measure attendance and volunteer hours (nonpartisan).
novelty_seeking_behavior_score
Seed experimental features, AR try‚ ons, and limited concepts to novelty seekers who spread word‚ of‚ mouth.
Score‚ gated labs access; social share hooks; read via UGC volume and viral K‚ factor.
policy_focused_persuasion_score
Deliver balanced, factual policy explainers and service information to users who prefer issue‚ centric content (nonpartisan).
Serve neutral policy briefs with citations; interactive FAQs; track knowledge gain via quizzes and completion.
tribe_conformity_score
Use community norms and shared symbols to increase relevance while avoiding exclusionary tones.
Community‚ coded creative variants by score; safeguard checks; monitor sentiment and inclusivity metrics.
deliberative_decision_making_score
Offer compare‚ and‚ contrast decision aids and scenario planners for slow, careful choosers.
Scenario planners; save/return workspaces; KPIs: decision quality proxies, return visits.
media_layer_saturation_score
Right‚ size frequency across channels to hit recall without fatigue, cutting waste and complaints.
Holistic frequency cap by score; rotate formats; model diminishing returns; track saturation index and CPA.
moral_absolutism_vs_relativism_score
Frame messages in clear, principle‚ driven terms for audiences that prefer firm moral anchors.
Tone library with absolutist frames; brand safety review; measure trust and clarity ratings.
real_world_versus_digital_world_bias_score
Choose physical demos/pop‚ ups vs. virtual trials based on where users prefer to experience value.
Route high real‚ world bias to IRL events; digital bias to VR/interactive; measure attendance vs. session depth.
intellectual_engagement_score
Lead with thought leadership, research cohorts, and deep dives for intellectually curious users.
Invite to salons/webinars; unlock expert AMAs; metrics: content completion, lead quality.
bargain_vs_quality_bias_score
Orchestrate dynamic bundles and total‚ cost‚ of‚ ownership framing to convert value‚ maximizers without eroding margin.
Score‚ tiered bundle pricing; show TCO charts; apply personalized coupon ceilings; read via margin‚ aware conversion.
patriotic_alignment_score
Local service and heritage storytelling for audiences aligned with civic pride (nonpartisan).
Use community service spotlights and heritage campaigns; track favorability and local engagement.
environmental_risk_aversion_score
Offer eco‚ safe products and mitigation plans where environmental risk weighs heavily in decisions.
Expose safety certifications; climate impact calculators; monitor eco‚ SKU mix and opt‚ in to green shipping.
anonymity_desire_score
Provide guest checkout and privacy‚ preserving support for users who value anonymity.
Enable masked emails, guest flows, and private chat; measure conversion without account creation.
dei_alignment_score
Design inclusive creative and partnerships that reflect DEI values for aligned audiences.
Representation audits; partner with inclusive creators; track sentiment lift and brand trust.
openness_to_conspiracy_non_mainstream_ideas
Combat rumor adoption with transparent sourcing and myth‚ busting hubs that reinforce verifiable facts.
Serve fact‚ checked explainers; highlight sources; monitor rumor belief drop (brand safety focus).
psychological_security_seeking_score
Reduce uncertainty with guarantees, clear steps, and predictable outcomes to unlock momentum.
Add checklists, progress bars, and guarantees; measure drop in abandonment and support tickets.
polarization_tolerance_score
Safely discuss contested topics using balanced frames for users comfortable with high‚ conflict content.
Civility guardrails; dual‚ perspective modules; track completion and complaint rate.
social_responsiveness_score
Accelerate community management by prioritizing DMs/comments from highly responsive users to spark network effects.
Queue weighting in CRM; first‚ response SLAs; measure reply chains and resolution speed.
risk_mitigation_behavior_score
Bundle risk‚ reducers‚Äîwarranties, trials, expert chat‚Äîinto offers for risk‚ averse segments.
Show mitigation stack by score; log which elements drive conversion; optimize mix.
religious_value_alignment_score
Respectfully align copy to faith‚ compatible values in appropriate contexts (e.g., charity, community service).
Value‚ aligned wording library; review board; track relevance lift while enforcing sensitivity policies.
political_mobilizability_score
Increase participation in nonpartisan civic actions like registration reminders and community meetings.
Trigger location‚ aware, factual notices; no partisan calls; measure verified completions (nonpartisan).
experiential_learning_score
Replace specs with hands‚ on demos, sandboxes, and try‚ before‚ you‚ buy flows for learners by doing.
Interactive demos unlocked by score; capture behavior telemetry; track trial‚Üíadoption.
repetition_receptivity_score
Use spaced‚ repetition messaging to build memory without annoyance for repetition‚ friendly users.
Cadence planner with Ebbinghaus spacing; control fatigue via feedback loops; measure recall and conversion slope.
narrative_persuasion_score
Tell character‚ driven stories to move story‚ sensitive audiences from awareness to action.
Long‚ form videos/podcasts sequenced by score; assess narrative completion and lift.
financial_optimization_score
Orchestrate dynamic bundles and total‚ cost‚ of‚ ownership framing to convert value‚ maximizers without eroding margin.
Score‚ tiered bundle pricing; show TCO charts; apply personalized coupon ceilings; read via margin‚ aware conversion.
identity_anchoring_score
Frame benefits through stable identity facets—role, life stage, community—to increase fit.
Identity tokens in creative; segment by score; track resonance and repeat engagement.
daypart_responsiveness_score
Shift sends and bids to the hour when each user is most active to capture intent peaks.
Per‚ user send‚ time models; bid modifiers by hour; KPI: response rate lift at optimal windows.
weekday_vs_weekend_activity_score
Adjust promotions to weekday vs. weekend modes—work vs. leisure—to match behavioral rhythms.
Calendar‚ aware targeting; rotate creative themes; measure conversion by day type.
recency_frequency_window_rfw_score
Re‚ activate lapsed users and throttle over‚ messaged actives using R/F windows personalized by score.
RFW gates in journey builder; reinvigoration offers for dormant cohorts; track reactivation rate.
individualism_vs_collectivism_score
Position benefits as personal achievement vs. community impact depending on cultural orientation.
Dual headline variants; locale testing; evaluate via engagement split.
temporal_orientation_score
Package near‚ term wins vs. long‚ term payoff in line with users‚Äô planning horizons.
Two‚ track messaging (quick wins vs. investments); monitor plan selection and refund risk.
control_locus_internal_vs_external
Empower internal‚ locus users with DIY tools; offer guided services to external‚ locus users.
Self‚ serve vs. concierge toggles; measure satisfaction and completion rates.
stability_vs_change_preference_score
Promote continuity upgrades vs. bold redesigns according to appetite for change.
Variant routing; rollback option for cautious users; track upgrade adoption and churn.
rationalism_vs_emotional_intuition_score
Balance stats vs. storytelling to match preferred decision style and increase persuasion efficiency.
Creative mixer that weights facts vs. feels by score; multivariate test; measure persuasion lift.
civic_engagement_and_agency_score
Mobilize volunteers and donors for community projects using agency‚ affirming messaging (nonpartisan).
Local project feeds; impact trackers; measure sign‚ ups and completion rates.
institutional_trust_and_skepticism_score
Neutralize doubt with transparent pricing, side‚ by‚ side comparisons, and third‚ party validation.
Trigger comparison widgets and independent reviews when score>0.6; monitor bounce drop and demo request lift.
freedom_vs_security_trade_off_tendency
Frame benefits in terms of autonomy vs. safety depending on dominant concern.
Tone pivot library; pre‚ test for reactance; measure engagement lift and complaint reduction.
materialism_vs_meaning_orientation
Position offers as status/utility vs. purpose/impact to match core motivation.
Dual value props; attribution on which frame closes; optimize creative mix.
conformity_vs_individual_expression
Offer customizable styles to expression seekers and curated defaults to conformity‚ leaning users.
Toggle customization depth; inventory guardrails; track return rate and satisfaction.
authoritarian_vs_libertarian_tendencies_score
Use clarity/order framing vs. autonomy/choice framing to match governance preferences (nonpartisan, values‚ oriented).
Message variants with policy‚ neutral language; measure comprehension and comfort signals.
technological_optimism_vs_tech_skepticism
Neutralize doubt with transparent pricing, side‚ by‚ side comparisons, and third‚ party validation.
Trigger comparison widgets and independent reviews when score>0.6; monitor bounce drop and demo request lift.
zero_sum_vs_abundance_mindset
Frame outcomes as expanding‚ the‚ pie vs. fair reallocation depending on mindset.
Outcome framing tests; cohesion metrics; conversion by frame.
narrative_framing_victim_vs_hero_identity
Position the user as protected vs. empowered protagonist depending on identity resonance.
Story arc switcher; safety rails against victim‚ blame; track lift and sentiment safety.
local_outlier_score
Spot contrarian micro‚ clusters in a town and seed niche products they‚Äôll champion despite local norms.
Detect high outliers; micro‚ influencer seeding; read via cluster‚ level adoption and spillover.
neighborhood_homogeneity_score
Standardize creative in uniform areas to gain scale and reduce variant waste.
One‚ to‚ few templates; geo testing; KPI: CPM efficiency and store lift.
social_exposure_score
Introduce cross‚ cultural products in high‚ exposure areas where diverse networks accelerate diffusion.
Geo‚ graph overlays; place pop‚ ups at transit hubs; track cross‚ sell and referral spread.
cultural_affinity_index
Localize language, cuisine, and symbolism so campaigns feel native to the culture of a neighborhood.
Dynamic creative localization; community review councils; measure authenticity scores and conversion.
community_velocity_score
Time launches to fast‚ changing neighborhoods that adopt quickly and set regional trends.
Velocity heatmaps; early seeding; KPI: speed‚ to‚ 50% adoption vs. control areas.
conformity_pressure_index
Use consensus cues in high‚ pressure towns; celebrate individuality where pressure is low.
Swap norms vs. uniqueness messages; sentiment audits; measure engagement and complaints.
geo_social_influence_density
Concentrate micro‚ events around local opinion hubs to spark cascading adoption.
Identify hubs; invite networks; track cascade depth and event‚ to‚ sale ratio.
behavioral_disparity_score
Deploy hyper‚ segmented variants in heterogeneous zip codes to match micro‚ cluster needs.
Cluster mapping; DCO with guardrails; KPI: variant ROI vs. broad creative.
civic_cohesion_score
Partner with local orgs in cohesive communities to co‚ host drives and brand activations.
Co‚ branding kits; sign‚ up flows; track co‚ sponsored participation and halo lift.
sprawl_intensity_index
Shift to drive‚ time radio, CTV, and highway OOH where car dependency rules.
Geo‚ based channel plan; optimize dayparts; measure store visits and web uplift by DMA.
geo_economic_pressure_score
Emphasize affordability, payment flexibility, and guarantees in high‚ strain areas.
Local price testing; payment plans; metric: conversion at constant margin and default rates.
local_ideology_consistency_score
Use broadly resonant, nonpolarizing community themes where worldview consensus is strong.
Neutral frames; stakeholder pre‚ reads; track complaints and approval ratios.
emotional_reactivity_score
Use emotionally vivid, human‚ centered stories to make messages unforgettable for reactive audiences.
Tone/intensity dial; monitor sentiment safety; track recall and share rate.
optimism_bias_score
Lean into future‚ gain framing for audiences inclined toward positive expectancy.
Gain‚ framed copy variants; validate with uplift in aspirational SKU take‚ rate.
anxiety_sensitivity_score
Reduce fear with clear action steps and reassuring cues that convert concern into control.
Threat‚Üísolution templates; safety checklists; measure compliance and conversion.
empathy_responsiveness_score
Activate giving and community actions with authentic first‚ person stories.
Story capture pipeline; match donor follow‚ ups to impact; track donation rate and retention.
frustration_tolerance_score
Offer advanced flows to patient users and one‚ tap options to low‚ tolerance users to keep both moving.
Adaptive UX depth; progress indicators; KPI: task completion and drop‚ off delta.
social_validation_dependence_score
Show live counters, trending tags, and neighbor purchases to nudge action.
Real‚ time social widgets; dedupe spam; monitor conversion and trust signals.
emotional_volatility_index
Time outreach to positive windows and keep tone consistent to avoid mood‚ based whiplash.
Event‚ triggered throttling; sentiment tracking; KPI: variance reduction in response.
nostalgia_affinity_score
Revive heritage SKUs and retro campaigns to unlock emotionally anchored loyalty.
A/B test era motifs; limited runs; track uplift among high‚ affinity cohorts.
shame_aversion_score
Replace guilt cues with empowerment framing to motivate without alienation.
Positive CTA library; private outreach; track complaint rate vs. conversion.
hope_orientation_score
Lead with vision and plausible pathways to a better outcome to mobilize hopeful audiences.
Vision decks + stepwise plans; measure engagement with roadmap content and sign‚ ups.
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